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About Sterling Service (BATTOO BROS.) Ltd.
Sterling Service (Battoo Bros.) Ltd was established in 1947. At present, the company holds dealerships for Mercedes-Benz, Caio, Skoda, SsangYong, and FIAT.
Sterling is a wholly owned subsidiary of Battoo Bros. Limited, a family owned company which was incorporated in 1940. The Battoo Group of companies has been in operation since 1928. Sterling over the years has had dealerships from American motors, Fiat and Porsche. To date, the franchise profile has changed to Mercedes-Benz, Caio, Skoda and SsangYong.
The Mercedes-Benz dealership was established in 1958 with Sterling having the responsibility for the Passenger car, and Commercial lines. This product group caters to diplomats, ministers, and upper income segments of the society. The ever changing technology in this brand has meant the company has had to continue to invest in training and equipment to continue to service the franchise.
In 1995 Sterling acquired the Skoda dealership. The brand was acquired by the Volkswagen group and over the years the product has evolved from a low priced mediocre quality to a high quality mid priced brand. It represents good value for the price.
In 2003, Sterling acquired the dealership for a Brazilian Bus Body manufacturer, Caio. The brand is a supplier of bus bodies to DailmerChrysler in Brazil. Sterling has sold the Public Transport Service Corporation Ltd (PTSC) both Mercedes-Benz buses and Caio bus bodies with Volvo engine and chassis to this government entity. In 2006, Sterling acquired the dealership for the SsangYong line. This is a manufacturer from Korea and its specialty is 4×4 vehicles with an emphasis on SUVs and 4×4 pickups.
In 2009, Sterling acquired the FIAT dealership.