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About Tobago Hotel and Tourism Association (THTA)

The Tobago Hotel and Tourism Association (THTA) is a non-profit organization founded in 1991 to be the voice of the island’s tourism sector and to represent the diverse interests of all its tourism-related businesses. Like so many Caribbean Islands, Tobago’s economy and workforce are heavily dependent upon tourism and the Association takes seriously the pivotal role it plays between the Government and the Private Sector.The motto of the THTA is “Together! Getting Tobago Tourism Right”.The focus of the Association’s work is on the following prime areas:Marketing: defining the unique Brand Tobago; having input to national and local marketing campaigns that enhance the Tobago experience for visitors, liaising with overseas representatives in source markets; guiding future development that will ensure the sustainability of the tourism industry and supporting industries, airlift, job training, security and so on.Advocacy and Partnership: strengthening the working relationship between central and local government; participating in national development policy and planning — especially as it impacts tourism; creating linkages between the private sectors on both islands via the Chamber and other tourism organizations like the THRTA, to maximize their commercial support of the Tobago market, thereby increasing retained tourism revenues.Finance/Administration and Membership: fund-raising to support the work of the self-funding association; building of the membership base to better represent the many interests of Tobago businesses; representation at local and international trade shows.